“Auto dealers who have not shifted their business focus to retaining customer relationships will cease to exist” according to a recent study by the Gartner Group.

A recent industry study of Loyalty Marketing determined that:

• Nearly half of all Americans actively participate in a customer loyalty/rewards program of some kind (49.1%)

• 80% of those who participate say their membership impacts their purchasing decisions

• 56% of loyalty program participants prefer to redeem via the internet

• However, only 13% of all Americans are members of a retail store loyalty program …indicating tremendous potential

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